{"id":2541,"date":"2025-04-30T12:36:50","date_gmt":"2025-04-30T05:36:50","guid":{"rendered":"https:\/\/staging.intrilogi.com\/?post_type=case_study&#038;p=2541"},"modified":"2025-05-19T12:12:50","modified_gmt":"2025-05-19T05:12:50","slug":"propensity-modelling-for-banking-industry","status":"publish","type":"case_study","link":"https:\/\/intrilogi.com\/id\/case_study\/propensity-modelling-for-banking-industry\/","title":{"rendered":"Pemodelan Kecenderungan untuk Industri Perbankan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2541\" class=\"elementor elementor-2541\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7704bf0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7704bf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86975b0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"86975b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd68569 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bd68569\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dalam lanskap kompetitif layanan keuangan, akuisisi nasabah kini bukan lagi soal menjangkau sebanyak-banyaknya orang, melainkan menjangkau orang yang tepat. Bank semakin menghadapi kesulitan akibat pengeluaran pemasaran yang tidak efisien dan rendahnya tingkat konversi karena target yang bersifat umum. Tanpa kecerdasan perilaku, penawaran kredit dan pinjaman tradisional sering kali melewatkan nasabah dengan potensi tinggi atau menargetkan calon nasabah yang tidak memenuhi syarat, sehingga meningkatkan risiko finansial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5315a38 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5315a38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d586735 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d586735\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi Kami<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc1a47 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bfc1a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">iOS memperkenalkan solusi pemodelan kecenderungan (propensity modelling) yang canggih, didukung data operator telekomunikasi, untuk menyempurnakan cara bank menargetkan calon nasabah. Alih-alih hanya mengandalkan metrik keuangan statis, kami menambahkan sinyal perilaku dan mobilitas yang mencerminkan pola nyata nasabah. Model ini memungkinkan institusi keuangan untuk:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26f9d9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"e26f9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Menilai Kecenderungan dengan Presisi<\/b><br \/>Meringkat nasabah berdasarkan kemungkinan mereka untuk mengambil layanan pinjaman atau kredit, dengan memanfaatkan perilaku mereka yang tercermin dari data ponsel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Mengintegrasikan Wawasan Mobilitas<\/b><br \/>Memahami rutinitas pengguna dan pola perjalanan sehari-hari, yang sering kali berkorelasi dengan gaya hidup dan kebutuhan kredit.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Memprediksi Perilaku Pengeluaran<\/b><br \/>Menggabungkan data lokasi dan aktivitas digital untuk memprediksi kesiapan finansial serta kecenderungan terhadap layanan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Mengurangi Tingkat Risiko<\/b><br \/>Mengecualikan profil dengan kecenderungan rendah atau berisiko tinggi sejak awal dalam proses, guna mengurangi hambatan persetujuan dan potensi gagal bayar.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1cab4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0c1cab4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee0e28 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5ee0e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dampak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7d491 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"de7d491\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementasi solusi ini memberikan dampak nyata berupa peningkatan tingkat konversi yang signifikan sekaligus penurunan biaya akuisisi nasabah. Strategi pemasaran menjadi lebih efisien dan tepat sasaran, sehingga bank mampu mengarahkan sumber daya pada prospek dengan peluang konversi tertinggi dan loyalitas lebih panjang. Pendekatan berbasis data ini juga memperkuat pengelolaan risiko, memberi keleluasaan bagi institusi keuangan untuk beroperasi dengan keyakinan lebih tinggi serta adaptif menghadapi dinamika pasar yang terus berubah.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91bd16b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"91bd16b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4750218 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4750218\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimalkan Performa Digital Anda dengan Solusi Berkelas Enterprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef90427 elementor-align-center elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"ef90427\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"\/id\/contact\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tMulai Sekarang\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":2553,"parent":0,"menu_order":0,"template":"","case_study_category":[27],"class_list":["post-2541","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-data-solution"],"acf":[],"_links":{"self":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":12,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2541\/revisions"}],"predecessor-version":[{"id":3069,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2541\/revisions\/3069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media?parent=2541"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study_category?post=2541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}