{"id":2555,"date":"2025-04-30T13:13:36","date_gmt":"2025-04-30T06:13:36","guid":{"rendered":"https:\/\/staging.intrilogi.com\/?post_type=case_study&#038;p=2555"},"modified":"2025-05-19T12:12:04","modified_gmt":"2025-05-19T05:12:04","slug":"reigniting-brand-relevance-through-a-data-driven-culinary-festival","status":"publish","type":"case_study","link":"https:\/\/intrilogi.com\/id\/case_study\/reigniting-brand-relevance-through-a-data-driven-culinary-festival\/","title":{"rendered":"Menghidupkan Kembali Relevansi Merek Melalui Festival Kuliner Berbasis Data"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2555\" class=\"elementor elementor-2555\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d7fdb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"10d7fdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19328a3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19328a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161e343 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"161e343\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Di tengah pasar yang kian ramai, sebuah brand kuliner terkemuka menghadapi penurunan relevansi signifikan, terutama di kalangan Milenial dan Gen Z. Kategori kecap tidak tumbuh, sementara konsumen beralih ke ke produk yang lebih murah atau lebih tren. Brand ini membutuhkan langkah besar berupa strategi inovatif untuk membangkitkan kembali perhatian dan keterlibatan audiens lewat sebuah acara utama.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d1aaa3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4d1aaa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dae277a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dae277a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi Kami<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6d227 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aa6d227\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Untuk menjawab tantangan ini, IOS mengembangkan pendekatan marketing intelligence berbasis data perilaku Telco. Fokusnya adalah melampaui data demografi umum untuk benar-benar memahami perilaku konsumen, baik sebelum maupun selama acara. Solusi ini mencakup:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e1f28 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d9e1f28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Segmentasi Audiens<\/b><br \/>Melakukan profiling dan menargetkan kelompok dengan potensi tinggi, termasuk Milenial, Gen Z, dan orang tua, berdasarkan mobilitas, perilaku digital, serta status sosial-ekonomi.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Analisis Mobilitas<\/b><br \/>Pemetaan pola pergerakan pengunjung sebelum, selama, dan setelah acara untuk mengidentifiikasi pengaruh geografis serta area asal utama.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Wawasan Afiliasi Digital<\/b><br \/>Mengidentifikasi audiens dengan minat kuliner melalui analisis penggunaan aplikasi dan aktivitas browsing terkait makanan, layanan antar, dan gaya hidup.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Pesan yang Ditargetkan<\/b><br \/>Mengaktifkan kelompok audiens melalui kampanye SMS dan WhatsApp yang dipersonalisasi, dengan pengaturan waktu dan lokasi untuk respons maksimal.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4f131 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4b4f131\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-172ca26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"172ca26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dampak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da9682 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4da9682\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kampanye ini berhasil meningkatkan jumlah pengunjung acara secara signifikan, tepat dari segmen audiens yang ditargetkan. Lebih penting lagi, acara ini berkembang dari sekadar festival menjadi platform strategis untuk revitalisasi brand. Dengan dukungan data, brand dapat dengan percaya diri mengukur efektivitas, meningkatkan jangkauan di masa depan, serta mempertahankan loyalitas dari generasi konsumen baru.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ad716e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0ad716e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56402e6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"56402e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimalkan Performa Digital Anda dengan Solusi Berkelas Enterprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8deb3fa elementor-align-center elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"8deb3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"\/id\/contact\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tMulai Sekarang\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":2588,"parent":0,"menu_order":0,"template":"","case_study_category":[27],"class_list":["post-2555","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-data-solution"],"acf":[],"_links":{"self":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":18,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2555\/revisions"}],"predecessor-version":[{"id":3063,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2555\/revisions\/3063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media\/2588"}],"wp:attachment":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media?parent=2555"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study_category?post=2555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}