{"id":2577,"date":"2025-04-30T13:31:36","date_gmt":"2025-04-30T06:31:36","guid":{"rendered":"https:\/\/staging.intrilogi.com\/?post_type=case_study&#038;p=2577"},"modified":"2025-05-19T12:09:07","modified_gmt":"2025-05-19T05:09:07","slug":"driving-smarter-visibility-enhancing-ooh-advertising-with-telco-powered-placement-insights","status":"publish","type":"case_study","link":"https:\/\/intrilogi.com\/id\/case_study\/driving-smarter-visibility-enhancing-ooh-advertising-with-telco-powered-placement-insights\/","title":{"rendered":"Meningkatkan Visibilitas Secara Cerdas \u2014 Memperkuat Iklan OOH dengan Wawasan Penempatan Berbasis Data Telekomunikasi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2577\" class=\"elementor elementor-2577\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7347f91 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7347f91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6938e9b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6938e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d46544 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3d46544\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Keberhasilan iklan Out-of-Home (OOH) sangat bergantung pada penempatan yang tepat, namun banyak pengiklan masih memakai asumsi lama, survei terbatas, atau insting untuk menentukan lokasi iklan. Tanpa data yang akurat dan dapat diskalakan tentang pola lalu lintas dan profil audiens, merek berisiko memiliki visibilitas rendah, ROI buruk, dan peluang yang terlewat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00fe86 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c00fe86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1c3b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d6f1c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi Kami<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7275d6c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7275d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Untuk menghadirkan presisi dalam iklan luar ruang, IOS menerapkan solusi intelijen lokasi berbasis data telekomunikasi. Hal ini memungkinkan pengiklan untuk:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781d7ed elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"781d7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Pemetaan Pola Lalu Lintas Nyata<\/b><br \/>Menggunakan data mobilitas dunia nyata untuk mengidentifikasi area dengan lalu lintas tinggi berdasarkan jam, hari, dan pola musiman.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Segmentasi Audiens Berdasarkan Demografi<\/b><br \/>Memahami profil usia, jenis kelamin, dan sosial-ekonomi orang-orang yang melewati setiap lokasi.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Menentukan Lokasi Optimal<\/b><br \/>Prioriitas penempatan papan reklame berdasarkan kepadatan audiens nyata, durasi perhatian, dan afinitas perilaku.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Melacak Dampak Iklan<\/b><br \/>Mendukung pemantauan performa dan analisis perbandingan antara lokasi dan periode waktu tertentu.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2af8fc e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c2af8fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731f49c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"731f49c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dampak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252d012 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"252d012\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dengan wawasan ini, pengiklan berhasil melakukan perencanaan kampanye yang lebih cerdas dan memperoleh hasil yang lebih baik. Penempatan iklan beralih dari perkiraan semata menjadi strategi berbasis data\u2014menghasilkan tayangan lebih banyak, keterlibatan yang meningkat, dan alokasi anggaran iklan yang lebih efektif. Solusi ini memberdayakan merek agar setiap papan reklame memberikan dampak maksimal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7214da3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7214da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07c8aa7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"07c8aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimalkan Performa Digital Anda dengan Solusi Berkelas Enterprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c2b5a elementor-align-center elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"a0c2b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"\/id\/contact\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tMulai Sekarang\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":2586,"parent":0,"menu_order":0,"template":"","case_study_category":[27],"class_list":["post-2577","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-data-solution"],"acf":[],"_links":{"self":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":12,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2577\/revisions"}],"predecessor-version":[{"id":3054,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2577\/revisions\/3054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media\/2586"}],"wp:attachment":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media?parent=2577"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study_category?post=2577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}