{"id":2590,"date":"2025-04-30T14:21:10","date_gmt":"2025-04-30T07:21:10","guid":{"rendered":"https:\/\/staging.intrilogi.com\/?post_type=case_study&#038;p=2590"},"modified":"2025-05-19T12:08:41","modified_gmt":"2025-05-19T05:08:41","slug":"unlocking-new-growth-how-retail-brands-expanded-smarter-with-location-intelligence","status":"publish","type":"case_study","link":"https:\/\/intrilogi.com\/id\/case_study\/unlocking-new-growth-how-retail-brands-expanded-smarter-with-location-intelligence\/","title":{"rendered":"Membuka Pertumbuhan Baru \u2014 Bagaimana Merek Ritel Memperluas Bisnis Secara Lebih Cerdas dengan Intelijen Lokasi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2590\" class=\"elementor elementor-2590\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0604b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bc0604b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18bd742 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"18bd742\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9607b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7b9607b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Saat memasuki pasar baru, merek ritel dan FMCG sering menghadapi permainan tebak-tebakan yang penuh risiko: ke mana sebaiknya mereka melakukan ekspansi berikutnya? Metode tradisional bergantung pada data terbatas atau informasi sensus umum, yang dapat menyebabkan penempatan toko yang tidak tepat, pemborosan anggaran, dan peluang yang terlewat. Tantangannya adalah mengidentifikasi dengan akurat area yang memiliki potensi pelanggan yang nyata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c497054 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c497054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1af22 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ca1af22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi Kami<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84041a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d84041a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IOS menerapkan strategi ekspansi berbasis data yang dibangun di atas analitik Location-Potential Index berbasis data telekomunikasi. Dengan menganalisis data mobilitas dan kehadiran dunia nyata, kami memungkinkan klien ritel kami untuk:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cabce elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"80cabce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Menilai Kelayakan Pasar<\/b><br \/>Peringkat lingkungan dan zona perkotaan berdasarkan aktivitas konsumen nyata, bukan hanya jumlah penduduk.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Menilai Lalu Lintas Pejalan Kaki<\/b><br \/>Mengidentifikasi area dengan lalu lintas tinggi yang memiliki perpaduan kuat antara arus komersial dan residensial.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Evaluasi Dinamika Sekitar<\/b><br \/>Menggabungkan aktivitas bisnis di sekitar dan keberadaan pesaing ke dalam setiap skor lokasi.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Prioritas Target Ekspansi<\/b><br \/>Fokus pada zona dengan kombinasi terbaik antara jangkauan, relevansi, dan keuntungan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7411f37 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7411f37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b777a1a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b777a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dampak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773ea16 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"773ea16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alih-alih menyebar sumber daya secara merata, klien memfokuskan upaya ekspansi mereka pada lokasi yang didukung data perilaku real-time. Hal ini menghasilkan pertumbuhan toko yang lebih cepat, potensi konversi yang lebih tinggi, dan keberlanjutan jangka panjang. Dengan data sebagai panduan, merek ritel tidak lagi melakukan ekspansi secara sembarangan\u2014melainkan dengan presisi, kecepatan, dan keyakinan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa8047c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"aa8047c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faabb8d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"faabb8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimalkan Performa Digital Anda dengan Solusi Berkelas Enterprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7e5b7 elementor-align-center elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"ef7e5b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"\/id\/contact\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tMulai Sekarang\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":2609,"parent":0,"menu_order":0,"template":"","case_study_category":[],"class_list":["post-2590","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":12,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2590\/revisions"}],"predecessor-version":[{"id":3051,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2590\/revisions\/3051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media\/2609"}],"wp:attachment":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media?parent=2590"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study_category?post=2590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}