{"id":2615,"date":"2025-04-30T15:18:04","date_gmt":"2025-04-30T08:18:04","guid":{"rendered":"https:\/\/staging.intrilogi.com\/?post_type=case_study&#038;p=2615"},"modified":"2025-05-19T12:06:59","modified_gmt":"2025-05-19T05:06:59","slug":"boosting-marketing-roi-with-device-switching-propensity-insights","status":"publish","type":"case_study","link":"https:\/\/intrilogi.com\/id\/case_study\/boosting-marketing-roi-with-device-switching-propensity-insights\/","title":{"rendered":"Meningkatkan ROI Pemasaran dengan Wawasan Kecenderungan Peralihan Perangkat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2615\" class=\"elementor elementor-2615\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237b911 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"237b911\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74e2ed8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74e2ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687bfe7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"687bfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Di pasar teknologi yang sangat jenuh, produsen perangkat dan perusahaan telekomunikasi menghadapi tekanan besar untuk mempertahankan dan menarik pengguna. Mengidentifikasi pelanggan yang paling mungkin beralih perangkat sangat penting agar anggaran pemasaran digunakan secara efektif. Namun, metode segmentasi tradisional sering kali mengabaikan sinyal perilaku, sehingga targetnya terlalu luas dan tingkat konversinya rendah.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-189341f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"189341f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9497d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7e9497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi Kami<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48026a5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"48026a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Untuk memperkuat penargetan pelanggan, IOS menerapkan pendekatan berbasis data telekomunikasi yang mengintegrasikan tren penggunaan perangkat dengan perilaku demografis. Analisis ini memungkinkan:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f052b7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"0f052b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Profil Demografis<\/b><br \/>Mengidentifikasi usia, jenis kelamin, dan karakteristik sosial-ekonomi pengguna yang paling berpotensi beralih perangkat.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Analisis Pola Penggunaan<\/b><br \/>Melacak siklus penggunaan perangkat saat ini dan memberi sinyal waktu perilaku potensial untuk upgrade.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Perencanaan Kampanye Terarah<\/b><br \/>Menyediakan segmen audiens yang dipersonalisasi dan berbasis data kepada tim media dan penjualan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Optimisasi Kinerja<\/b><br \/>Memantau respons kampanye dan secara terus-menerus menyempurnakan model penargetan mirip (lookalike).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d30ef8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4d30ef8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-167e953 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"167e953\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dampak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4873ff elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a4873ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dengan wawasan mendalam tentang kecenderungan beralih perangkat, tim pemasaran berhasil meningkatkan tingkat keterlibatan secara signifikan dan menurunkan biaya akuisisi. Pendekatan penargetan strategis ini tidak hanya meningkatkan ROI kampanye, tetapi juga memberikan model yang dapat diskalakan bagi klien untuk memprediksi perilaku beralih perangkat di pasar yang lebih luas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a39acb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7a39acb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac50b2a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ac50b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimalkan Performa Digital Anda dengan Solusi Berkelas Enterprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e602e elementor-align-center elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"a6e602e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"\/id\/contact\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tMulai Sekarang\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":2627,"parent":0,"menu_order":0,"template":"","case_study_category":[27],"class_list":["post-2615","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-data-solution"],"acf":[],"_links":{"self":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":12,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2615\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study\/2615\/revisions\/3042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media\/2627"}],"wp:attachment":[{"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/media?parent=2615"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/intrilogi.com\/id\/wp-json\/wp\/v2\/case_study_category?post=2615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}