Challenge
Retailers operate in a crowded and fast-paced environment where every customer counts. However, many struggle to understand their visitors beyond the store premises. With limited visibility into customer preferences, brand affinity, and movement patterns, retailers face difficulties in tailoring offerings, maximizing engagement, or building a competitive edge.
Our Solution
To help retailers connect the dots, IOS implemented a comprehensive Consumer Behavior Analysis powered by telco data and mobility insights. This solution enabled retail players to:
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Profile Visitors Holistically
Understand demographics, such as age group, gender, and socioeconomic class, of in-store and surrounding foot traffic. -
Map Brand Affinity
Analyze visitors' digital behavior and app usage to identify brand preferences—even those not directly observed in-store. -
Track Mobility Patterns
Examine where customers come from and where they go after visiting the store, revealing catchment areas and competitor hotspots. -
Enable Data-Driven Decisions
Support marketing, layout planning, and CRM campaigns with granular behavioral insights that go beyond guesswork.
Impact
With these insights, retailers could offer more personalized and relevant product assortments, adjust store experiences to match visitor expectations, and build stronger loyalty. The result was not only improved retention but also a smarter competitive strategy based on actual customer behavior—both inside and outside the store.