Challenge
In a highly saturated tech market, device manufacturers and telecom companies face immense pressure to retain and attract users. Identifying customers most likely to switch devices is critical to ensure marketing budgets are spent effectively. However, traditional segmentation methods often overlook behavioral signals, leading to broad targeting and low conversion rates.
Our Solution
To sharpen customer targeting, IOS deployed a telco-data-driven approach that integrates device usage trends with demographic behaviors. The analysis enabled:
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Demographic Profiling
Identify age, gender, and socioeconomic traits of users most likely to switch devices. -
Usage Pattern Analysis
Track current device usage cycles and signal timing of potential upgrade behavior. -
Targeted Campaign Planning
Deliver personalized, data-backed audience segments to media and sales teams. -
Performance Optimization
Monitor campaign response and continuously refine lookalike targeting models.
Impact
With granular switching propensity insights, marketing teams dramatically improved engagement rates and reduced acquisition costs. This strategic targeting approach not only boosted campaign ROI but also gave the client a scalable model to predict future device-switching behaviors across broader markets.