Challenge
The success of Out-of-Home (OOH) advertising hinges on strategic placement—yet many advertisers rely on outdated assumptions, limited sample surveys, or gut feeling to decide where to place their ads. Without accurate, scalable data on traffic patterns and audience profiles, brands risk low visibility, poor ROI, and missed impact.
Our Solution
To bring precision to outdoor advertising, IOS implemented a location intelligence solution powered by Telco data. This enabled advertisers to:
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Map Real Traffic Flows
Use real-world mobility data to identify high-traffic areas by hour, day, and seasonality. -
Segment Audiences Demographically
Understand the age, gender, and socioeconomic profile of people passing each site. -
Pinpoint Optimal Locations
Prioritize billboard placement based on actual audience density, dwell time, and behavioral affinity. -
Track Ad Impact
Enable performance monitoring and comparative analysis between locations and time windows.
Impact
With these insights, advertisers achieved smarter campaign planning and better returns. Ad placements moved from guesswork to data-backed strategy—resulting in higher impressions, more engagement, and better allocation of advertising spend. The solution empowered brands to make each billboard count.