Challenge
In a market saturated with financing offers, reaching the right loan applicants is critical. Yet many financial institutions face the same pain point: inefficient campaigns that cast too wide a net. Without insight into where high-propensity applicants are located—and how they behave—marketing budgets are diluted and approval rates remain suboptimal.
Our Solution
IOS tackled this challenge with a precision-targeting approach powered by mobile positioning data. Instead of relying solely on historical approvals or demographic guesses, we introduced behavioral insights into the loan prospecting funnel. Our solution enabled financial institutions to:
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Map Loan Demand Hotspots
Identify geographies with high population density and unmet financing demand. -
Segment by Socioeconomic Indicators
Use telco-derived data to estimate income level, device ownership, and financial readiness. -
Refine Campaign Focus
Pinpoint areas and customer types with high conversion potential to deploy sales teams and campaigns efficiently. -
Optimize Field Resources
Align on-ground operations with data-backed regional prioritization.
Impact
This data-driven targeting approach empowered finance companies to cut through the noise. Approval rates improved, sales cycles shortened, and marketing resources were focused where they mattered most. Ultimately, the strategy delivered higher-quality leads and a more agile loan distribution model—putting the right products in front of the right people at the right time.