Challenge
When entering new markets, retail and FMCG brands often face a high-stakes guessing game: Where should they expand next? Traditional methods rely on limited data or generic census insights, which can lead to misaligned store placements, wasted budget, and missed opportunities. The challenge lies in accurately identifying areas with true customer potential.
Our Solution
IOS deployed a data-driven expansion strategy built on Telco-powered Location-Potential Index analytics. By analyzing real-world mobility and presence data, we enabled our retail clients to:
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Score Market Viability
Rank neighborhoods and urban zones by real consumer activity, not just population count. -
Assess Foot Traffic
Identify high-traffic areas with a strong mix of commercial and residential flow. -
Evaluate Surrounding Dynamics
Incorporate surrounding business activity and competitor presence into each location score. -
Prioritize Expansion Targets
Focus on zones with the best combination of reach, relevance, and return.
Impact
Instead of spreading resources thin, clients focused their expansion efforts on locations backed by real-time behavioral data. This led to quicker store traction, higher conversion potential, and long-term sustainability. With data as their compass, retail brands no longer expanded blindly—but with precision, speed, and confidence.